The answer is no, Google ads are not free. It’s a paid advertising platform and advertisers are charged based on:
- Pay-per-click model (PPC)
- Pay-per-impression (CPM)
Meaning the payment mechanism behind google ads is either when a user clicks on their ads on Google or when their ads are shown a certain number of times.
And the pricing for PPC & CPM really varies for instance:
- Region
- Industry/niche
- Keyword intent
- Competitor landscape
- Ad types (display ads, Youtube ads or keyword based)
- Bidding strategy
Amongst other things that will influence the cost of advertising with Google ads.
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