How to Improve your SEO

Here are some simple ways to boost your website’s visibility and generate more traffic. 

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As you probably know by now, Search Engine Optimisation (SEO) is crucial if you want to generate organic traffic and drive your online presence up. However, SEO isn’t just a one-time job. It’s an ongoing process that requires regular upkeep to ensure that your website’s ranking is constantly improving.  

So, if you’re wondering how you can grow your organic traffic, keep reading for seven ways you can boost your website’s SEO and increase your online visibility. 

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1. Consistent high-quality content: Google wants to give its audience relevant and fresh content. To prove to Google and other search engines that you mean business, and that they should promote your website, ensure that you’re consistently creating valuable content that’s tailored to your audience. Blogs, videos, articles and infographics are just a few of the content formats that you should be utilising on your site if you want to grow your traffic. 

2. Keyword Research: Leading on from the previous point, in order to ensure that your content is tailored to your audience, you should be doing diligent keyword research. Use tools like SEMRush and Google Keyword Planner and find long and short-tail keywords that you can incorporate into your content, while ensuring that you don’t compromise on quality. 

3. On-Page SEO: Once you’ve done your keyword research, ensure those keywords are not only included in your content but also incorporate them throughout your titles, meta descriptions and headers. Additionally, work to reduce your site’s load time and ensure that your site is responsive to mobiles. 

4. High-Quality Backlinks: Backlinking is the bread and butter of SEO. By getting backlinks from credible and authoritative websites, you’re effectively getting them to vouch for the legitimacy of your site. Shoot out some emails to offer free guest posts to reputable sites and watch your authority score soar.  

5. Local SEO: Don’t be so focused on the global that you neglect the local. Add your business to local business directories online and work to improve your website’s local SEO and boost your visibility to customers in your area. 

6. User Experience: There’s no point cramming a bunch of keywords into your site’s content if the site is unattractive and difficult to navigate. Work towards creating an intuitive design and reducing your bounce rate to further improve your SEO. 

7. Keep going! As I mentioned at the outset of the piece, SEO is an ongoing process that requires consistency and dedication (like building a six-pack…I imagine). With consistent effort and ongoing analysis and optimisation, you’ll begin to see your organic ranking climb. 

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Ready to elevate your organic presence through a targeted SEO strategy? Work with us to get your site onto the top spot on Google! Click here to set up your SEO and tap into a new reservoir of customers. 

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