We're diving into an intriguing aspect of SEO: off-page SEO. This term often gets equated with 'link building', but there's more to it than meets the eye.
Off-page SEO is distinct from on-page SEO. It's not about what you do on your website's pages, but rather what happens off your site. This includes links to your website and mentions or citations of your brand on external sites. A healthy backlink profile, crucial for improving website rankings and authority, involves achieving new links from other websites.
The quality of these links is paramount. Ideally, large, authoritative websites like CNN or Madonna's official site linking to a small local bakery would be a game-changer. Such links don't just drive traffic; they also confer authority to the smaller site in the eyes of Google, boosting its performance and rankings.
However, not every mention will include a link back to your site. While not ideal, unlinked mentions can still enhance your online visibility and exposure without being flagged as spam by Google.
It's important to remember that Google frowns upon irrelevant or spammy links. A healthy backlink profile should consist of relevant and diverse links. For instance, a link from a football website to a mousetrap seller might raise eyebrows.
Link building, backlink profiles, and the various types of links that can benefit your website are complex topics with many facets. If you are in need of help to improve your off-page SEO our experts here at Blurry Marketing are here to help.
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