What is call extension in google ads

A call extension in Google Ads is a feature that allows advertisers to include their phone number alongside their ad text. This enables potential customers to easily contact the business directly by phone with just a click or tap. 

Call extensions are particularly useful for businesses that rely on phone inquiries or consultations, such as service providers or local businesses. They enhance ad visibility and accessibility, as users can directly call the business without needing to visit the website first. Advertisers can track the performance of call extensions, including the number of calls generated and their duration, providing valuable insights into the effectiveness of their ad campaigns in driving phone-based conversions and interactions.

If you’d like our Google ads experts to help setup or optimise your existing campaigns feel free to reach out. We offer both Google ads setup services and Google ads management services.