An impression in Google Ads refers to the number of times your ad is displayed on a user's screen. It's a metric that measures visibility rather than interaction. Each time your ad appears on a search results page or a website within Google's Display Network, it counts as one impression. Impressions indicate the reach of your advertising campaign, showing how many potential customers have been exposed to your ad. While impressions are crucial for brand exposure and awareness, they don't necessarily guarantee clicks or conversions. Monitoring impression metrics helps advertisers gauge the effectiveness of their targeting and ad placement strategies, allowing them to refine their campaigns for better performance and ROI.
If you’d like our Google ads experts to help setup or optimise your existing campaigns feel free to reach out. We offer both Google ads setup services and Google ads management services.
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