DSA represents Dynamic Search Ads on Google Ads. These ads get made automatically from your website content, not keywords. Google's system matches searches with your site content to show fitting ads. DSA works great for sites with changing info or big product lists. It saves time instead of managing keywords. The system produces headlines and landing pages to capture traffic you'd miss otherwise. But, you must check ads stay relevant and convert well.
If you’d like our Google ads experts to help setup or optimise your existing campaigns feel free to reach out. We offer both Google ads setup services and Google ads management services.