Changing your budget in Google ads is super easy. You'll want to first have selected and be in view of a campaign without a group selected just viewing the entire campaign. From this view you’ll see a field called Budget, from here just click it and you’ll be able to adjust your daily budget.
Also some things to be aware off, your spend might not always stay within that daily limit, depending on a variety of metrics for instance:
- Your Google ads marketing objective
- The amount of data collection in your account
- Bidding strategy used
- Amongst others
Your daily budget in Google Ads is not fixed. Google's machine learning algorithm optimizes spending to maximize results. On busy days or peak times, it may increase spend to seize better opportunities, but you still maintain control over your budget.
If you hover over the budget a pop up will display letting you know the maximum limit for that month but usually the days during that month will fluctuate so it’s good to keep that in mind.
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