How To Add Keywords To Google Ads Campaign

Adding keywords into your Google ads campaign is simple:

Assuming you've already set up a campaign, the next step is to select the specific campaign where you want to add keywords. Once you've chosen the campaign, you'll find a tab labeled "Ad Groups" on the left panel. The purpose of an ad group is to group related keywords together. At Blurry Marketing, we offer different approaches to organizing ad groups. Here's our interpretation of ad groups:

‍

Ad groups

‍

The concept behind ad groups is to cluster keywords that are closely related in meaning. The rationale behind this approach is that when you serve ads for a group of keywords, you have limited control over which specific ad will be displayed for each keyword. Therefore, to ensure relevancy and optimize your campaign's performance, it's essential to place keywords with similar meanings within the same ad group. This way, the displayed ad will align better with the keyword, resulting in improved campaign performance overall.

Scenario 1

‍

Scenario 2

Lastly, when adding keywords to your campaign there are 3 things to consider:

‍

‍

• Exact match depicted by [] square brackets where the keyword goes between
• Phrase match depicted by “” quotation marks where the keyword goes between
• Broad match depicted by just the word without the need for square brackets or quotation marks.

Here’s an example from Google showing how each displays results:

‍

Need help?

Are you looking to increase your website traffic and sales? If so, you need to be using Google Ads. Google Ads is the most effective way to reach your target audience online, and our Google Ads management service can help you get the most out of your campaigns. We'll work with you to create a custom campaign that targets your ideal customers and drives results. We'll also monitor your campaigns and make adjustments as needed to ensure you're getting the best possible return on your investment. Contact us today to learn more about our Google Ads management service and how we can help you grow your business.