You may wonder whether Google Ads directly contribute to improving SEO. In truth, Google Ads does not have a direct impact on SEO rankings. However, they can indirectly influence your online presence. When you run a Google Ads campaign, you are essentially boosting brand awareness, depending on your bid placement. Achieving top impressions or absolute top impressions increases visibility for your business or product.
For instance, consider a SaaS company selling HR software. If your website ranks on page 3, position 27 for the keyword "HR Software," it's likely not receiving much visibility or impression, making you less noticeable to potential opportunities. By running a Google Ads campaign and securing an absolute top impression position (1-3) on Google ads, consumers are more likely to notice your ad and include your business in their research.
During consumer research, when users search for your brand or software on Google after seeing your ad, it promotes brand searches. From our years of experience we see a correlation with an increase in brand searches and an improvement in domain authority.
In summary, while Google Ads may not have a direct effect on SEO, they can indirectly enhance your online presence and brand visibility. However, quantifying and attributing these benefits to SEO remains challenging.
Ready to boost your online visibility and drive results? Start your Google Ads campaign today and watch your business thrive! Click here to get started.
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