Can I Cancel My Google Ads Anytime?

Can you cancel your Google ads accounts ads account the simple answer is yes, there’s 2 ways to go about this:

1. Pausing your ad groups or campaigns.
2. Canceling your Google's ads account

There are some things to consider when pausing/canceling your Google ads account.

Depending on intent behind canceling the account, and what i mean by intent are reason such as:

• Option A: Are you canceling the account because you intend to stop advertising forever for this particular business?
• Option B: Are you planning on just temporarily pausing activity on the account but intend to resume at a later period?

If you selected option A then canceling your Google ads is simple:

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The first step is heading over to, tools and settings then Preferences.

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The not so obvious repercussions of cancelling your Google ads account include:

‍Rebuilding Trust with Google

If you decide to return to Google Ads in the future, you may need to rebuild trust with the platform, especially if your account was suspended or flagged for policy violations before cancellation.

Delayed Results

If you decide to reinstate your Google Ads account later, it may take time to rebuild and optimize your campaigns, resulting in delayed results and potential lost opportunities.

‍Loss of Historical Data

Canceling your account means losing access to all historical data and performance metrics associated with your campaigns. This data can be valuable for future insights and decision-making.

If however you selected option B it’s also simple.

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There are also some things to considers that may not be so obvious unless you have some experience behind you these include:

‍Ad Approval Delays

If you decide to restart the campaign later, there might be delays in getting your ads approved, especially if your account has been inactive for an extended period.

‍Longer Ramp-Up Period

If you decide to restart the campaign in the future, it may take time to regain momentum and optimize the performance. This can lead to a longer ramp-up period and delayed results.

‍Impact on Performance Metrics

Canceling a campaign can affect your historical performance metrics, such as click-through rates, conversion rates, and quality scores. When you restart or create new campaigns in the future, you'll be starting from scratch with these metrics, which may take time to rebuild.

‍Need Help?

Are you looking to increase your website traffic and sales? If so, you need to be using Google Ads. Google Ads is the most effective way to reach your target audience online, and our Google Ads management service can help you get the most out of your campaigns. We'll work with you to create a custom campaign that targets your ideal customers and drives results. We'll also monitor your campaigns and make adjustments as needed to ensure you're getting the best possible return on your investment. Contact us today to learn more about our Google Ads management service and how we can help you grow your business.