Are too many 301 redirects bad for SEO

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Louis O'Neill

Co Founder & Head of Content

Having an excess of 301 redirects can significantly impact SEO negatively. When there are too many redirects, it can result in slower page loading times, which directly affects user experience and, consequently, bounce rates. Additionally, it could dilute the link equity of your website, ultimately leading to a decrease in search engine rankings. Therefore, it's essential to manage redirects carefully and avoid unnecessary ones to maintain optimal SEO performance and ensure a seamless user experience that encourages engagement and conversions.

If you have Google search console setup, you can go and inspect individual URLs to identify your 301 redirects. Alternatively, you can use a free online redirect checker tool to check the status of your redirects.

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