404 errors pose a considerable threat to SEO. These errors signify broken links or missing content on your website, which can have detrimental effects. Not only do they create a poor user experience by leading visitors to dead ends, but they also hinder search engine crawlers from effectively indexing your site. Consequently, this can result in decreased visibility and lower rankings on search engine results pages (SERPs). It's crucial to promptly address and rectify any 404 errors to maintain your site's SEO health and preserve its credibility and authority in the eyes of both users and search engines.
If you have Google search console setup, head to the pages section under the indexing drop down to identify all your 404 URLs. Alternatively, you can use a free online redirect checker tool to check the status of your 404’s.
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